George Kittle or Jordan Addison: Who Should You Start?

The call

• When he plays, the role is elite for the position: 81% snap share and a 19% target share across 11 games make him the clear focal point of the 49ers passing game, well above what a TE18 consensus rank implies.
• The availability line reads PUP-P and normalizes to unknown, which is why the consensus projection sits at just 8.4 points and TE18 — the market is pricing in real doubt, not a bad role.
• Matchup and script are neutral: the Rams grade 17 of 32 in DvP composite (on a 0-game sample, so treat it as noise), and a 22.8 implied total with a 3.0 spread points to a competitive game that keeps the offense throwing.
• Tip it to start the moment he's confirmed active for Sunday; if he's still carrying the PUP tag at kickoff, you need a replacement in the TE slot.

The call

• The role is not the problem: 85% snap share and a 21% target share over 14 games make Addison a locked-in WR2 who gets fed regardless of script.
• The matchup is neutral at best — Green Bay grades 17 of 32 in the DvP composite, and that number carries a 0-game sample with 0.00 confidence, so there's no edge to bank on.
• A 21.5 implied team total with a 1.5-point spread points to a tight, moderate-scoring game — enough passing volume to matter, not enough to project a spike week.
• Tiebreaker: start him if your alternative is a sub-15% target-share flyer; sit him if you have a WR attached to a higher implied total or a genuinely soft coverage matchup.